Client: Jason Markk

Role: Lead Performance Creative Strategist

Summary: As the paid Creative Strategist for Jason Markk, I helped with the brand evolution, by refreshing the company's creative approach and beginning to scale in the paid account. Jason Markk was looking for a fresh creative strategy as they were re-structured their brand to a subscribe and save model. As the brand underwent a broader restructure, there was a constant need for fresh creative, rapid testing, and innovative messaging that went beyond just shoe care but positioned the brand as a wider clean care company extending to apparel and home items. I led the development of high-volume creative for product launches, evergreen campaigns, and promotional initiatives, continuously testing new concepts, experimenting with unconventional angles, and pushing creative boundaries to identify what the customers could connect with in