Client: Gooseberry Intimates

Role: Lead Performance Creative Strategist

Summary: As a leading swim and lingerie brand, Gooseberry empowers women to feel confident, comfortable, and effortlessly beautiful. As the paid Creative Strategist for the brand, I have led numerous campaigns spanning product launches, seasonal promotions, and sales initiatives. From concept development and scriptwriting to performance analysis and optimization, I have developed and scaled high-performing ad creatives that drove growth across TikTok and Meta channels.