Of all the projects I've worked on, this one is closest to my heart.

As the founder of I Am Woman Retreat, I have led every aspect of the brand's digital marketing from day one. As both a women's wellness retreat leader and a digital marketer, this business beautifully combines two of my greatest passions. I birthed this brand to create a meaningful space where women can connect, breathe, and move.

The brand's social presence is intentionally organic, clean, and authentic. Rather than overly curated content, I aim to create a space that feels genuine and approachable, reflecting the grounded community we've built. Through storytelling, retreat moments, inspirational content, and education around the power of women gathering together, I've cultivated a digital presence that feels aligned with the brand

Building the I Am Woman website has been a true passion project. Every page was thoughtfully crafted to capture the essence of the retreat experience and communicate the beauty, transformation, and connection that women find within our community.

My creative approach blends strategy with intuition, allowing me to create content that feels both elevated and deeply authentic.

Since launching the business in 2022, we have grown to a community of more than 2,000 Instagram followers and welcomed over 200 women to our retreats. Our content has gone viral on TikTok more than four times, reaching over 800,000 people and significantly increasing both brand awareness and retreat attendance.