KiraGrace was my first major role after graduating and became the foundation of my career in digital marketing. As a small business, where wearing multiple hats is important, I was essentially the entire marketing department, overseeing social media, email marketing, content creation, brand strategy, influencer partnerships, and e-commerce marketing.

During my 2.5 years with the company, I became a Klaviyo expert and drove significant growth across key marketing channels. I increased email revenue by more than 200%, grew the subscriber list by 250%, and helped expand the brand's Instagram community by over 5,000 followers through strategic content and analyzing data.

While on the team, I contributed to KiraGrace's re-brand. Originally, KG was a yoga apparel company, but then the brand naturally began attracting women who loved the comfort and versatility of our pieces for everyday life and work. We embraced a complete rebrand into a women's comfort-focused workwear brand.

I played an active role in shaping this transformation, helping develop the new brand identity through creative direction, messaging, visual storytelling, and copywriting. From color palettes and campaign concepts to voice and positioning, I helped bring the new brand vision to life. This experience sparked my passion for brand strategy!

When I left full-time, I continued working with KG as a freelance creative partner, supporting the team through photoshoot content creation, styling, video production, and blog writing.